He’s CEO of the world’s biggest temporary power firm, Aggreko, and the man responsible for keeping the lights on in large parts of the Middle East. Rupert Soames talks business, blackouts and bomb attacks in Iraq. Aggreko is everywhere, you just don’t realise it. For a low-fame firm, it has its fingers in an astonishing number of pies. Take the 2010 World Cup.
Aggreko generators at Soccer City, 2010 FIFA World Cup
If you were one of the billions that tuned in to watch the kick-off in Johannesburg, you have Aggreko’s heavy-duty generators to thank for the broadcast images.
From the Beijing Olympics, to the inauguration of US President Obama, to the Gulf construction boom, Aggrekko’s metal crates have whirred behind the scenes everywhere and anywhere that needs quick back-up power. They also light up great swathes of Africa and Asia. “We think globally,” says Aggreko’s convivial CEO, the Hon Rupert Soames. “A lot of our business is very short-term [so] we eat on a Thursday what we kill on a Monday in terms of business. Demand moves pretty rapidly round the world.” With 4,000 employees scattered over more than 100 countries, speed has been Aggreko’s salvation during the downturn. As soon as one contract ends, generators are whipped away to fuel new demand elsewhere. In Uganda, a country pushed to the brink by drought, Aggreko was able to assemble a 140MW temporary power station in a matter of weeks. When deals in Dubai, formerly Aggreko’s biggest Middle East market, mothballed overnight in the financial crash, new work in Saudi Arabia and Oman helped keep utilisation rates high.
Read the full story at arabianbusiness.com